Your Brain On Recruiting

A friend received a letter from a company recruiting for Amazon.  It’s a thing of beauty, really.  Let’s look at “your brain on recruiting”.

My name is [REDACTED]; I am a Partner with [REDACTED], a new firm that partners with early stage startups and leading companies that are at the forefront of disruptive technologies. We’ve helped build amazing technical teams at Apple, Microsoft, Netscape, Amazon, Google, and Ning, and love the energy and passion of high growth companies that are working on software that changes the world. With [REDACTED], that’s all we work on.

Between 2003 – 2006, our team helped build out Amazon’s first revolutionary technology movement, which we now know to be Amazon Web Services, Personalization & Recommendation Systems, and the Kindle. We are partnering with Amazon once again to build the next generation of industry disruptors which will make a massive shift in digital media. Video is the next big movement, and Amazon is revolutionizing not only the ability to watch any video across any device, but also how movies are being made in the industry. At the heart of this movement is Amazon’s Video On Demand engineering team which is comprised of 6-8 small, agile teams working on issues around scalability, performance, security, UI development, quality, mobile, data analytics, all at Amazon scale. This is Amazon’s next bold bet, and we think this could be a fantastic opportunity for you, and that comes along only once in a lifetime.

This Amazon engineering team will be in the Montreal and Ottawa areas in late March to meet with Software Engineers who are interested in joining the team. What is a good time to connect this week to discuss this opportunity?

Thanks for your time, and look forward to speaking. 

1.  Establish Social Proof

We’ve helped build amazing technical teams at Apple, Microsoft, Netscape, Amazon, Google, and Ning, and love the energy and passion of high growth companies that are working on software that changes the world.

They’ve worked with great companies.  Chances are you love one of them, so you should love Amazon too.

2.  Establish Credibility Using “Sexy” Success

…our team helped build out Amazon’s first revolutionary technology movement, which we now know to be Amazon Web Services, Personalization & Recommendation Systems, and the Kindle.

This makes candidates associate with something from Amazon they know, respect or even love.

3.  Make It Personal

…we think this could be a fantastic opportunity for you…

Hundreds of people will get the same letter.  Each one of them will think Amazon is speaking directly to them.

4.  Make It (Artificially) Scarce

…and that comes along only once in a lifetime.

Forget that they said that Amazon has been creating revolutionary products for the last six years.  They want you to consider this a scarce opportunity.

5.  Make It Inevitable

What is a good time to connect this week to discuss this opportunity?

The letter makes it seem like the process is already in motion.  It’s easy to go with the flow.

Does this make you want to work for Amazon?